What 2025 taught us about publishing, platforms, and survival♦Created in ChatGPTWe came into 2025 believing momentum would carry us.
2024 was our best year yet with over one million story views!
Then January 2025 hit, and that assumption collapsed.
Not because the work changed, or the writers did. But because the systems that decide what gets seen did.
What this year made unmistakably clear is that outstanding work no longer finds its audience on its own. Visibility isn’t a byproduct of quality anymore.
That realization forced us to stop relying on momentum and start paying attention to the systems underneath it and how we could better build visibility for our authors.
What ChangedYear over year, the drop in engagement on Medium is impossible to ignore. Views and reads fell by more than a third. At the same time, the gap between boosted and non-boosted stories widened dramatically.
Stories that receive a Boost typically reach 1,000–3,000 reads.
Stories that don’t often land between 10 and 50.
With 155 stories boosted in 2024 and only 62 in 2025, that gap matters.
It means talented writers are spending hours researching, writing, and editing work that barely gets seen. Watching that happen again and again and knowing the quality of the work has been genuinely demoralizing.
After nearly a decade on Medium, it’s been hard to watch the platform change in ways that no longer serve the writers who helped build it.
It breaks my heart.
Expanding to SubstackThat heartbreak is precisely why we launched Code Like a Girl on Substack.
In just four months, we’ve gained over 550 subscribers, 1000 followers, and built a community that shows up. They read, share, and support one another’s work, and it’s beautiful to watch happen.
So far on Substack in 2025:
- 50 stories published
- Average views per story: 281
- No story has under 100 views.
- Recent posts are consistently over 300 views.
Yes, Medium shows 58,000 followers accumulated over ten years. But if followers never see the work, the number doesn’t mean much. Visibility matters more than vanity metrics.
On Substack, when someone subscribes, they actually see the writing.
That changes everything.
We’re not abandoning Medium. We’ll continue to publish and support writers here.
But Substack has become the place where the work is consistently read, shared, and sustained.
We will leave you with some holiday reading with the top three stories on Code Like A Girl from each platform in 2025.
Top 3 Stories on Medium in 2025Micro-Retirement: A New Way To Live by Sivan HermonAfter losing her mother at 76, Sivan reflects on a lifetime of “almosts” — almost enough money, health, and freedom to enjoy retirement. Watching her mom’s retirement slip away cemented her belief that waiting to live is a gamble.
The story introduces the idea of micro-retirements. Taking intentional breaks throughout a career instead of deferring life to the end. Drawing on personal experience, it argues that fulfillment comes from balancing health, wealth, and time. Life, she reminds us, is too uncertain to postpone.
9 Lessons from a Principal Engineer That Made Me a Better Developer by Nidhi Jain 👩💻This story distills nine hard-earned lessons from senior engineers that go far beyond writing code. It argues that impact comes from solving the right problems, communicating clearly, earning trust, and enabling others — not just closing tickets.
Growth requires unlearning outdated habits, staying calm under failure, and owning your career intentionally. Great engineers don’t chase perfection or visibility alone; they focus on influence, responsibility, and real-world impact.
How to Combat a Culture of False Urgency at Work by VinitaThis story examines how a constant state of “urgency” at work creates stress, burnout, and shallow productivity rather than real impact.
It argues that leadership behavior, unclear priorities, and careless language often drive false urgency. The author outlines how leaders can shift from reactive chaos to intentional work by clarifying priorities, empowering teams, and addressing root causes. Actual progress comes from rewarding impact and deep work, not busyness or firefighting.
Top 3 Stories on Substack in 2025From Analyst to ML Engineer Without Going Back to School by Claudia NgSeven years ago, Claudia Ng couldn’t write a line of Python. Today, she’s an ML engineer who won $10 K in her first machine-learning competition.
Her story reframes what it means to be “technical” in the age of AI. Showing us how business insight, curiosity, and problem-solving can matter more than degrees or fancy algorithms.
Claudia’s journey is proof that domain expertise is a superpower and that the most valuable skill in tech is learning how to bridge what’s possible with what’s useful.
How I Made AI My Unfair Career Advantage by Jenny OuyangJenny shares how small, curious AI experiments turned her from a “reliable but invisible” engineer into the person leadership calls for every strategic AI conversation.
By building practical tools, like autonomous research agents, UI testing, and a natural-language SQL MCP, she quietly shifted her company’s priorities and showed what was actually possible.
Her core message: you don’t need to be an AI expert to gain an unfair career advantage, you just need to start solving real friction points while everyone else waits for a strategy.
Vibecoding Tips: The Ultimate Collection by Karen Spinner and Karo (Product with Attitude)This guide is a practical roadmap for turning AI-powered ideas into production-ready apps, even if you don’t write code. Karo and Karen walk you through every step from validating your idea and mapping user flows to choosing your stack, writing strong prompts, using Git from day one, securing data, and debugging without losing your mind.
It’s vibe coding with guardrails: AI does the heavy lifting, you stay in charge of vision, quality, and shipping real products.
Happy Holiday’sAs we wrap up the year, we want to wish you a very happy holiday season from all of us at Code Like a Girl.
Thank You, ReadersThank you to everyone who has read, shared, and commented on our stories this year. Every bit of engagement helps amplify the voices of women and non-binary writers in tech, and we don’t take that support lightly.
Thank You, WritersWe also want to offer an extra special thank you to our writers. You bring the ideas, the lived experience, and the generosity that make this community what it is. Code Like a Girl exists because of your work, your trust, and your willingness to share your stories.
Holiday BreakWe’ll be taking a short holiday break on Medium and Substack from December 20 to January 4. It’s a little time to rest, recharge, and spend time with the people and places that matter most.
Fun with Nano BananaBefore we go, we wanted to leave you with something fun we discovered by Karo (Product with Attitude). It’s a lighthearted post on how to create beautiful Christmas photo designs using Nano Banana. It’s perfect if you’re feeling creative over the holidays.
♦The Year We Stopped Waiting to Be Seen was originally published in Code Like A Girl on Medium, where people are continuing the conversation by highlighting and responding to this story.